Poster Analysis

Another part of our music vdeo production is marketing for it. This includes creating a poster. We are going to analyse different music promotional posters from our selected genre to research into the different codes and conventions.

Amy Winehouse - Back to Black (2007)

This is the poster advertising Amy Winehouse's 2007 album 'Back to Black'. As you can see the editor has kept this very simple. The font on the poster has a Jazzy style to it which links in well to our genre. The subject isn't posed in a particular way which relates to the background which is a cleaned black board. The album name is in a smaller font to the artits name which is a common convention to music posters however the rest of this poster does not follow typical conventions of a music poster. There are no upcomming dates for performances and no information of the artist.

The Overtones - Good Ol' Fashioned Love (2010)

This is the promotional music poster advertising The Overtones album 'Good Ol' Fashioned Love'. The style to this poster is the most realted to our selected genre with the Jazzy appeal to it. The colour scheme is very safe in that none of the colours contrast with eachother. This is a convention that we will need to follow as our genre is very chilled and mellow. In my opinion a more sophisticated style of music. A very typical convention in music posters is to have to artist/band the large, central image - this is a convention we will most definitley stick to.

Paloma Faith - Crash Rhino (2009)

This is the promotional poster for Paloma Faith performing in an upcomming concert. This poster does not follow typical conventions as shown in the other examples. The main subject isn't central, instead it is in the bottom righ hand corner looking up to the title which has been made the central imagine. Contrasting colours have been used with the model and the background which sugests that this leans more to the indi genre than it does to jazz.