Amy Winehouse - Back to Black (2007)
The Overtones - Good Ol' Fashioned Love (2010)
Paloma Faith - Crash Rhino (2009)
Sunday, 23 October 2011
Poster Analysis
Another part of our music vdeo production is marketing for it. This includes creating a poster. We are going to analyse different music promotional posters from our selected genre to research into the different codes and conventions.
Amy Winehouse - Back to Black (2007)
This is the poster advertising Amy Winehouse's 2007 album 'Back to Black'. As you can see the editor has kept this very simple. The font on the poster has a Jazzy style to it which links in well to our genre. The subject isn't posed in a particular way which relates to the background which is a cleaned black board. The album name is in a smaller font to the artits name which is a common convention to music posters however the rest of this poster does not follow typical conventions of a music poster. There are no upcomming dates for performances and no information of the artist.
The Overtones - Good Ol' Fashioned Love (2010)
This is the promotional music poster advertising The Overtones album 'Good Ol' Fashioned Love'. The style to this poster is the most realted to our selected genre with the Jazzy appeal to it. The colour scheme is very safe in that none of the colours contrast with eachother. This is a convention that we will need to follow as our genre is very chilled and mellow. In my opinion a more sophisticated style of music. A very typical convention in music posters is to have to artist/band the large, central image - this is a convention we will most definitley stick to.
Paloma Faith - Crash Rhino (2009)
This is the promotional poster for Paloma Faith performing in an upcomming concert. This poster does not follow typical conventions as shown in the other examples. The main subject isn't central, instead it is in the bottom righ hand corner looking up to the title which has been made the central imagine. Contrasting colours have been used with the model and the background which sugests that this leans more to the indi genre than it does to jazz.
Amy Winehouse - Back to Black (2007)
The Overtones - Good Ol' Fashioned Love (2010)
Paloma Faith - Crash Rhino (2009)
Music Video Codes and Conventions
After my analysis of the different music videos by Indie/Jazz artits/groups I have drawn some conventions of this genre.
All the music videos I analysed followed the generic conventions of all the characters being in love. They all preseneted female figures feeling let down and disguarded my love. Interestingly, most of the videos didn't involve a man as the other half, it was left to the filming, lyrics and narrative to portray the emotion and characteristics of the song. From Amy Winehouse's - Tears Dry on Their own, to Paloma Faith's - New York, they all seem to involve a women being left on her own telling a story. In our video we will follow the same convention in that the women is telling a story about her love. This is a very traditional representation of women as being the weaker sex. The fact that the videos don't have a male role could contrast this however it could also prove this. Contrastingly, with not having a male character, it is not 100% apparant that the narrative is so obvious, however provingly by not having the male character this could show the traditional side of a woman being emotional whatever circumstance.
The majority of shots types throughout the different videos and throughout each song are predominantly close ups and mid shots of the character in performance shots. We were not able to see a conventional narrative shot type as it varied from each music video. This is helpful to us as we know we can be creative when filming to gratify the audience. For example the narrative shots in 'Tears Dry on Their Own' involve the character walking through busy streets whereas shots in 'Rolling in the Deep' are of objects and dancers - completely contrasting in the stereotypical narrative shots. The lighting in each video has been catered to fit the mood of each song. In some videos the lighting looks very natural and no extreme affects have been used whereas others dim the whole video making it also almost black and white. Out of our analysed videos the only one with special affects was 'Gambling Man'. This video consists of a lot of edited wipe shots, colour changes to the frames, action wipes etc to follow the theme of the song.
The locations of each music video do not match therefore we cannot see a concention to the videos. This will get rid of the limitations when deciding where to film as we know that there isn't a certain order we will ahve to follow.
All the music videos I analysed followed the generic conventions of all the characters being in love. They all preseneted female figures feeling let down and disguarded my love. Interestingly, most of the videos didn't involve a man as the other half, it was left to the filming, lyrics and narrative to portray the emotion and characteristics of the song. From Amy Winehouse's - Tears Dry on Their own, to Paloma Faith's - New York, they all seem to involve a women being left on her own telling a story. In our video we will follow the same convention in that the women is telling a story about her love. This is a very traditional representation of women as being the weaker sex. The fact that the videos don't have a male role could contrast this however it could also prove this. Contrastingly, with not having a male character, it is not 100% apparant that the narrative is so obvious, however provingly by not having the male character this could show the traditional side of a woman being emotional whatever circumstance.
The majority of shots types throughout the different videos and throughout each song are predominantly close ups and mid shots of the character in performance shots. We were not able to see a conventional narrative shot type as it varied from each music video. This is helpful to us as we know we can be creative when filming to gratify the audience. For example the narrative shots in 'Tears Dry on Their Own' involve the character walking through busy streets whereas shots in 'Rolling in the Deep' are of objects and dancers - completely contrasting in the stereotypical narrative shots. The lighting in each video has been catered to fit the mood of each song. In some videos the lighting looks very natural and no extreme affects have been used whereas others dim the whole video making it also almost black and white. Out of our analysed videos the only one with special affects was 'Gambling Man'. This video consists of a lot of edited wipe shots, colour changes to the frames, action wipes etc to follow the theme of the song.
The locations of each music video do not match therefore we cannot see a concention to the videos. This will get rid of the limitations when deciding where to film as we know that there isn't a certain order we will ahve to follow.
Uses and Gratification Theory
We all individually know what it is we like to watch and what we look for in the conventions of our preferences, we also expect to be gratified by what we watch as we assume it will follow our prefereces. The gratification types are as followed:
- information
- entertainment
- personal identity
- socail empathy/social personaly interest
- escapsim
Some of these conventions are linked more to a short film however when creating our music video we want to make sure that we have a very clear narrative and one that also follows our selected genre and is able to gratify the audience.
- information
- entertainment
- personal identity
- socail empathy/social personaly interest
- escapsim
Some of these conventions are linked more to a short film however when creating our music video we want to make sure that we have a very clear narrative and one that also follows our selected genre and is able to gratify the audience.
Tuesday, 18 October 2011
Inital Song Ideas
Initially my partner and I had similar trains of thoughts when it came to chosing a song for our music video. We were both in unison with deciding that we wanted to use an already created song rather than produce our own due to lack of time for the project.
We both wanted to do a song that could have simple yet affective narrative. We knew that we wouldn't have the resources to create a video with loads of people and elaberate sets, therefore this also affected our song choice. We wanted to go with an 'Indie/Pop' feel style genre as narrative to these types of music aren't too difficult. We narrowed it down to certain artits that we both liked and in the end came to the decison of 'Katy Perry - Teenage Dream'. We chose this song because it has an easy tempo to uphold also the lyrics aren't too precise therefore when coming up with narrative we have a lot of different options.
We both wanted to do a song that could have simple yet affective narrative. We knew that we wouldn't have the resources to create a video with loads of people and elaberate sets, therefore this also affected our song choice. We wanted to go with an 'Indie/Pop' feel style genre as narrative to these types of music aren't too difficult. We narrowed it down to certain artits that we both liked and in the end came to the decison of 'Katy Perry - Teenage Dream'. We chose this song because it has an easy tempo to uphold also the lyrics aren't too precise therefore when coming up with narrative we have a lot of different options.
Thursday, 13 October 2011
Targets
Last year for I created a magazine cover, contents page and double page spread for a music company. I chose to base my genre of music around Indi artits as I was keen to use this for the style and image of the magazine. Last year I was very successful in the final product however the pre-production was difficult as I had a late start due to having to change my project. This year I hope to be able to manage my time for efficently and complete tasks on time to save worrying and not completeing things to the best of my ability due to lack of time. This year I would like to get my pre-production to the same standard as my production.
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